Communicating Results
The completion of your Action Planning process is a great time to remind, educate, and invigorate stakeholders about the Cities of Service Initiative.
- Write a press release and distribute it widely to news outlets as well as to all of the community organizations, public agencies, businesses, colleges, universities. and other groups that have participated in the process.
- Ask these groups to publish the information in their newsletters and on their websites.
- Communicate the final results of the needs assessment and priorities through all of the same channels used so far in this process.
Some of the best techniques for communicating these results are:
- An announcement on the city’s website or blog
- 311 call lines
- Updates on social networking site, such as The Service Connection, CollectiveX, Facebook, Twitter, Meetup, etc.
- Media announcements via local newspapers, magazines, television, and radio
Additional techniques for reaching citizens may be found in the Citizen Participation section. Don’t forget to use this opportunity to promote volunteering and to let people know how they can be a part of the service movement in your city.
IV. Share your success with other cities of service and with the national audience through:
- Media announcements via press releases, newspaper articles, television reports, radio spots, etc.
- Memos, newsletter blurbs, updates on relevant blogs, e-mail alerts via message blasts and LISTSERVs, and text messages
- Announcements or stories written up for newsletters, e-mail or text blasts, LISTSERVs, blogs, and relevant websites, such as civsourceonline.com and Serve.gov’s Stories of Service
- Updates on social networking site, such as The Service Connection, CollectiveX, Facebook, Twitter, Meetup, etc.
