Stakeholder Activation
The process of stakeholder activation begins with reviewing your analysis of stakeholders to determine what groups need to be represented on subcommittees for each of the identified priority needs. Reviewing the stakeholder analysis should produce a list of engaged stakeholder groups that can serve on subcommittees to lead the asset mapping process.
Unlike the needs assessment process that sought to get as many individual stakeholders involved as possible, this process involves fewer individuals at the outset, but gives all citizens an opportunity to review and provide input in the later stage of this process.
The following questions will help determine what groups should participate in the mapping of assets for priority needs:
- What is the priority need?
- What groups are most affected by this issue?
- What other groups are concerned about this issue? Be sure to explore:
- Public agencies
- local social services
- law enforcement
- school districts
- local or State Education Agencies
- State Service Commissions
- National Service offices or programs in your state
- Nonprofit organizations for
- children and teenagers
- seniors, such as AARP
- specific issues
- Educational institutions
- Civic groups
- Volunteer Action Centers
- Citizen/community groups
Each priority need may require different stakeholders. The size of subcommittees depends on the size of the city and the task to be completed. In larger cities, there may be multiple subcommittees mapping assets for a single issue in different geographic regions of the city.
The asset mapping committee should reach out to these stakeholders to join one of the subcommittees for the identified priority needs or regional subcommittees, if appropriate. Groups that work with multiple neighborhoods may want to have representation on multiple committees, if regional committees are necessary. You may want to reference the External Communication Strategies and Citizen Participation segments of this tool for outreach strategies.
